Is SEO Really SEO Anymore?

Recently, the game-changer to rule them all occurred; as we know, search engines have moved social. For SEO content developers, this means we’ve got to get our content onto social networking platforms. And in order to do this, it’s got to get used, and it’s got to keep the user in mind. But there’s another less visible game-changer on the horizon as well, and it’s one that could be every bit as consequential for the practice of SEO. 

We all know it, we’ve all used it, but so far we haven’t been talking too much about what it means for what we do. It is the search feature in the mobile app markets. Allow me to explain. Sometimes, in order to determine what the future of an industry is, it helps to watch the moves of the biggest players. So when Apple makes an acquisition, I like to pay attention. 

Last weekend I read an article on Tech Crunch that stated that Apple recently bought a platform called Chomp for an undisclosed amount. Chomp is a platform which allows people to organize their apps. This article states that over 25 billion apps have been downloaded since the creation of the Apple APP Store. And currently, it says, there are over 500,000 apps being offered. With an apps explosion like this occurring, Now, as we know, search engine optimization—our industry—came to be when business owners had websites that had to be found on the SERPs. So we identified the algorithms and discovered tips and tricks that helped our clients gain visibility on search engines. But what if someday soon, that isn’t what we do anymore? (Not all we do, anyway.)

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