Thursday, September 18, 2008

The behavior of Google SERP

Traffic coming from search engines is traditionally considered to have the highest value since search engines have emerged on the web. Thousands of webmasters work hard every day to make sure their sites are better optimized for better search engine rankings. It's no secret that the amount of work and money needed for desired results largely depend on the niche of the search queries a site is optimized for, and their search volume. Moreover, sites in different niches require different promotion techniques. It is natural that the competition between market players drives the optimization technology forward.

Additionally, search engines never stop developing. Ranking algorithms are constantly improving, server capacities are increased, SERP (search engine result page) moderation has been introduced, and so on. As a result, optimization techniques which brought guaranteed results yesterday may be not at all efficient today.

This report focuses on analyzing Google's SERP to spot the variations observed in different niches and with keywords of different search volume. [read more]

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