- Trying to participate in too many tools If you are siging up and building a profile on every new thing that comes out, you better be a writer for Mashable. No one can keep up with all the new things. Find some you like and do a good job in them.
- Expect that just setting up an account will yield results Guess what - you have to do more than just set up an account to get results. If I had a dollar for every person that has told me they set up a LinkedIn account and nothing happened, I’d be rich.
- Not using the tools to connect with people Nearly every site makes it possible to connect with other people (I think that is why they call is SOCIAL media). If you are not connecting, no one is finding you.
- Giving up after a short time Social media is about making and sustaining connections. The only way you can grow your influence is long term. Stop crying - if you do not like the fact that it takes time, don’t do it at all.
- Promoting yourself without providing value The fact that you signed up for an account does not give you the right to promote yourself constantly. And it is a sure way to get people to run in the other direction.
- Not using the tools to link to other resources Similar to not connection to people, if you only link to your website or blog and never bookmark or link to other interesting resources, you will never gain the respect of your audience. Nor should you.
- Not intentionally building a target network Don’t pick the biggest network or the one that your kid brother said you should use. Find out where your current customers go and your target audience hangs out online. Intentionally build value and influence in the right communities, even if they are smaller.
Original post by: 7 Stupid Social Media Mistakes
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