When it comes to search engine optimization, one thing is true: shift happens. The landscape is continually changing, as evidenced by recent movement in the search engine industry. Will the partnership between Microsoft Bing and Yahoo! impact search or create a long-term competitor to Google? And will the new initiatives that Google rolls out in response impact the search placement of other companies? These are all questions that have been raised in recent years.
It's instructive to look at a typical Google search result to see how much things have changed recently. For example, when you do a search for the "xbox 360" on Google, you get more than just organic results from sites that mention those words. What you see is a broad range of content including news, paid advertising, product feeds and social media results (see image below). This means that you need to concentrate on more than just increasing your organic search placement if you want your Internet marketing plan to succeed.
