6 Ways to Use Google's Backlink Data

Here are 6 ways to make backlink information work for you. (read full article here)

1. Find your link-bait. You might find that you have several links to an article that you never even promoted. This is a hint that the article may be of interest to a wider audience and that you should spend some time promoting it to get even more hits.

2. Create More Good Stuff. Once you've discovered which pages attract links you didn't even intend, figure out how to create similar pages with similar content and form that might attract an audience. The hard work in this scenario comes from discovering the characteristics that your popular pages have in common and duplicating it rather than promoting your articles.

3. Optimize. If you find that a page you haven't intentionally promoted has garnered a lot of links, capitalize on the link strength of that particular page. Optimize it for other keywords, or just optimize it if you haven't done it already.

4. Identify Those Linking to You. Some of the sites that link to you won't come as a surprise. After all, they're in your niche or they're interested in the same things you are. But you might be surprised by some of your links. Google sites related to those that are linking to you unexpectedly and see if you can get similar sites to link to you as well.

5. Find Out What Pages Others Are Linking To. If another site is linking to one of your pages, maybe they'd also be interested in other pages as well. Why have them link to just one page on your site when they can link to five or six?

6. Use Article Directories. If you're serious about SEO, then you should be submitting articles to directories religiously. You may find sites that have picked up your articles without you knowing it. Find out if those sites would like you to submit articles right to them and eliminate the middle man of the directory.

Legitimate Link Building Strategies

In search engine optimization, "off page" factors have become more and more important as they relate to rankings. In particular, solid link popularity can literally make or break a site with the search engines.

Before we go any further, what is "link popularity"? In very simplistic terms, link popularity refers to the number and quality of the incoming links that are pointing to your site. These other sites consider your site important enough to link to. So, in the engine's view, your site is considered important as well. What is meant by "link popularity" can get much more complex, which is discussed further in this article.

However, one of the most difficult areas of SEO is building link popularity. Why? Because the engines don't want "artificially created" (or useless) links, so there are no easy ways to build link popularity. The days of link farms and huge link exchange programs are over. Try those strategies now and you can easily find yourself booted out of an engine.

Rather, the engines want links from authoritative sites, or links from sites that share the same focus as your site.

But besides the link popularity you gain by getting an authoritative site to link to you, you also gain additional visibility for your Web site. So, when working on building link popularity, don't forget those two basic reasons for requesting links. Read in full details

System requirements to run Windows 7 in your PC

If you want to run Windows 7 on your PC, here's what it takes:

• 1 gigahertz (GHz) or faster 32-bit (x86) or 64-bit (x64) processor
• 1 gigabyte (GB) RAM (32-bit) or 2 GB RAM (64-bit)
• 16 GB available hard disk space (32-bit) or 20 GB (64-bit)
• DirectX 9 graphics device with WDDM 1.0 or higher driver

Additional requirements to use certain features:

• Internet access (fees may apply)
• Depending on resolution, video playback may require additional memory and advanced graphics hardware
• For some Windows Media Center functionality a TV tuner and additional hardware may be required
• Windows Touch and Tablet PCs require specific hardware
• HomeGroup requires a network and PCs running Windows 7
• DVD/CD authoring requires a compatible optical drive
• BitLocker requires Trusted Platform Module (TPM) 1.2
• BitLocker To Go requires a USB flash drive
• Windows XP Mode requires an additional 1 GB of RAM, an additional 15 GB of available hard disk space, and a processor capable of hardware virtualization with Intel VT or AMD-V turned on
• Music and sound require audio output

Product functionality and graphics may vary based on your system configuration. Some features may require advanced or additional hardware. Download it here

Dynamic URLs vs. Static URLs

The Issue at Hand
Websites that utilize databases which can insert content into a webpage by way of a dynamic script like PHP or JavaScript are increasingly popular. This type of site is considered dynamic. Many websites choose dynamic content over static content. This is because if a website has thousands of products or pages, writing or updating each static by hand is a monumental task.

There are two types of URLs: dynamic and static. A dynamic URL is a page address that results from the search of a database-driven web site or the URL of a web site that runs a script. In contrast to static URLs, in which the contents of the web page stay the same unless the changes are hard-coded into the HTML, dynamic URLs are generated from specific queries to a site's database. The dynamic page is basically only a template in which to display the results of the database query. Instead of changing information in the HTML code, the data is changed in the database.

But there is a risk when using dynamic URLs: search engines don't like them. For those at most risk of losing search engine positioning due to dynamic URLs are e-commerce stores, forums, sites utilizing content management systems and blogs like Mambo or WordPress, or any other database-driven website. Many times the URL that is generated for the content in a dynamic site looks something like this:

http://www.somesites.com/forums/thread.php?threadid=12345&sort=date

A static URL on the other hand, is a URL that doesn't change, and doesn't have variable strings. It looks like this:

http://www.somesites.com/forums/the-challenges-of-dynamic-urls.htm

Static URLs are typically ranked better in search engine results pages, and they are indexed more quickly than dynamic URLs, if dynamic URLs get indexed at all. Static URLs are also easier for the end-user to view and understand what the page is about. If a user sees a URL in a search engine query that matches the title and description, they are more likely to click on that URL than one that doesn't make sense to them.

A search engine wants to only list pages its index that are unique. Search engines decide to combat this issue by cutting off the URLs after a specific number of variable strings (e.g.: ? & =).

For example, let's look at three URLs:

http://www.somesites.com/forums/thread.php?threadid=12345&sort=date
http://www.somesites.com/forums/thread.php?threadid=67890&sort=date
http://www.somesites.com/forums/thread.php?threadid=13579&sort=date

All three of these URLs point to three different pages. But if the search engine purges the information after the first offending character, the question mark (?), now all three pages look the same:

http://www.somesites.com/forums/thread.php
http://www.somesites.com/forums/thread.php
http://www.somesites.com/forums/thread.php

Now, you don't have unique pages, and consequently, the duplicate URLs won't be indexed.

Another issue is that dynamic pages generally do not have any keywords in the URL. It is very important to have keyword rich URLs. Highly relevant keywords should appear in the domain name or the page URL. This became clear in a recent study on how the top three search engines, Google, Yahoo, and MSN, rank websites.

The study involved taking hundreds of highly competitive keyword queries, like travel, cars, and computer software, and comparing factors involving the top ten results. The statistics show that of those top ten, Google has 40-50% of those with the keyword either in the URL or the domain; Yahoo shows 60%; and MSN has an astonishing 85%! What that means is that to these search engines, having your keywords in your URL or domain name could mean the difference between a top ten ranking, and a ranking far down in the results pages.

The Solution
So what can you do about this difficult problem? You certainly don't want to have to go back and recode every single dynamic URL into a static URL. This would be too much work for any website owner.

If you are hosted on a Linux server, then you will want to make the most of the Apache Mod Rewrite Rule, which is gives you the ability to inconspicuously redirect one URL to another, without the user's (or a search engine's) knowledge. You will need to have this module installed in Apache; for more information, you can view the documentation for this module here. This module saves you from having to rewrite your static URLs manually.

How does this module work? When a request comes in to a server for the new static URL, the Apache module redirects the URL internally to the old, dynamic URL, while still looking like the new static URL. The web server compares the URL requested by the client with the search pattern in the individual rules.

Please visit Dynamic URLs vs. Static URLs for complete explanation.