How Google works? a little Algo revealed

It's an interesting formula, Google Algo changes fast and even if they don't, we don't even know whats the formula behind. I found A Little Piece of the Google Algorithm - Revealed:

GoogleScore = (KW Usage Score * 0.3) + (Domain Strength * 0.25) + (Inbound Link Score * 0.25) + (User Data * 0.1) + (Content Quality Score * 0.1) + (Manual Boosts) - (Automated & Manual Penalties)

KW Usage Factors:

• KW in title tag
• KW in header tags
• KW in document text
• KW in internal links pointing to the page
• KW in domain and/or URL

Domain Strength

• Registration history
• Domain age
• Strength of links pointing to the domain
• Topical neighborhood of domain based on inlinks & outlinks
• Historical use & links pattern to domain

Inbound Link Score

• Age of links
• Quality of domains sending links
• Quality of pages sending links
• Anchor text of links
• Link quantity/weight metric (Pagerank or a variation)
• Subject matter of linking pages/sites

User Data

• Historical CTR to page in SERPs
• Time users spend on page
• Search requests for URL/domain
• Historical visits/use of URL/domain by users GG can monitor (toolbar, wifi, analytics, etc.)

Content Quality Score

• Potentially given by hand for popular queries/pages
• Provided by Google raters (remember Henk?)
• Machine-algos for rating text quality/readability/etc

The Power of Anchor Text! Get Search Now!

The anchor text or link label is the visible, clickable text in a hyperlink. The words contained in the Anchor text can determine the ranking that page will receive by search engines. Anchor text is weighted (ranked) highly in search engine algorithms, because the linked text is usually relevant to the landing page.

Another thing is deep linking, Deep links are an important strategy in SEO. Ratios, such as the number of deep links to non optimized links are a fundamental mathematical equations that determine the percentage of inbound links from other sites to pages other than your homepage.

What gives you in return

1. determine which pages have the most link weight
2. determine which of your pages are optimized (with the appropriate anchor text)
3. consolidate internal links that are congruent with page theme
4. use deep links to give them traction in search engines for a higher relevance score

So, how do you determine what Google deems as the most relevant page for your keywords in your site when [read more]

Social Media Optimization Specialist, why do we SURF the net?

Is there really a Social Media Optimization Specialist? Maybe yes but definitely non! For what reason? The Social Media Optimization world is a daily internet activity, it changes fast and it will continue changing. There are lots of users, builders and surfer in the net, you can't actually say that there are Specialist on this field.

Internet now a days is not mainly for communication but interaction of user to user, user to builders, builders to advertisers and so on. Why do people surf? Because they need to interact not only for communication but on other reason, some for Money, some for enjoyment, for past time activity and maybe some for pleasure, I like that (pleasure is Good and Good is nice)

Back to Social Media Optimization Specialist, I am not really good at optimization, if you are not convince you can try to google "obscure Ideas" in the search bar and click "I'm Feeling Lucky" if the result will be http://kristomagnoexplore.wordpress.com then I am not really good at Optimizing pages to rank in Search Engines. Am i making any sense?

But I tell you, there's no such thing as Social Media Optimization Specialist or even a link specialist, Why? Because they only do that for one thing and that is $ and its good (good is nice). ohhhh my Brain hurts with that!

OMG Google is Hiring!

I was about to log my gmail and found a new link, We're hiring says the goddess of Search Engines.

Tuesday, April 08, 2008 1:35 PM
Posted by Keith Coleman, Product Manager

Despite our best efforts, Gmail doesn't yet build itself. So we're looking for good people to keep making it better and better. It's fun and rewarding to work on a product that you, your friends, other people you know (and tens of millions of people someone else knows) use all the time. And if that's something you want to do, now you can learn more about what goes on behind the scenes and apply on our new hiring page.

It's hard to do on a static web page, but we wanted to give you a sense of what it's like to work on the team. Gmail was one of Google's first experimental forays outside of search, so boundary-pushing is part of our nature. We've developed new storage systems (Google never stored large amounts of user data before), new anti-spam systems (using machine learning technologies developed for search), and a new fast, modular, reusable Javascript architecture (Google never ran an AJAX app of this scale before). We try to push product boundaries, too, with lots of storage, integrated chat, and free IMAP -- stuff that just makes things better for users, even if it means an untraditional approach to business. And one of the best parts is that when you go out, people you actually know say, "Hey, I used [that thing you built]. It's cool." (And then they ask you why Gmail doesn't have folders.) [read more]

Yahoo to test Google AdSense!

SAN FRANCISCO (AFP) — Yahoo, after years of battling Internet rival Google for online advertising, has said it will launch a limited test of Google's AdSense for Search service. The announcement Wednesday drew a sharp response from Microsoft, which warned that a Yahoo-Google partnership would cover some 90 percent of online advertising.

The test is expected to last up to two weeks and will be limited to no more than three percent of Yahoo search queries, Yahoo said in a statement. The program will deliver Google ads alongside Yahoo's own search results.

The Sunnyvale, California-based company said the test will apply only to traffic from yahoo.com in the US and will not include Yahoo's network of affiliate or premium publisher partners [read more]

Boost website traffic and sales, How?

The first step to boost website traffic and sales is to get listed in the search engines. Unsurprisingly, Google dominates this field, and is likely to yield the largest amount of traffic to your site.

Google accounts for 49% of global search engine usage in April 2006 while Yahoo accounted for 22% and MSN 11%.(source: Nielsen NetRatings)

The good news is that it is still free to submit your site to Google but free submission can be very slow and even when your site is added it is unlikely to get within the top 10 or first page of search results. Getting listed is only the first hurdle to booste website traffic and sales. Getting high rankings that can deliver relevant, appropriate prospects, which will convert into new clients should be your main website goal.

This is where Google AdWords can help. It's a way to advertise your business on Google, a site that's used over 150 million times a day. [read more]

Websites that you must visit!

There are tens of millions of sites to visit. Not forgetting Obscure Ideas, here are the only ones you actually need.

TECHNOLOGY

1 Google
www.google.com The powerhouse of the internet and the only place many people go for information. But if you thought Google was a still a mere search engine, look again.

GoogleDocs lets you create documents, spreadsheets and presentations, store them online, share them with others and access them from wherever there's an internet connection.

Googlemail is probably the best email program - it has virtually limitless capacity and you don't need to change your email address to use it.
2 Anonymouse
www.anonymouse.org
Surf the web without disclosing who or where you are.
3 iLounge
www.ilounge.com Hints, tips and troubleshooting for your iPod and associated software.
4 Only2Clicks
www.only2clicks.com If you use just a few websites, this lets you create a home page that has links to them all. Simple, free and practical.
5 Zoho
www.zoho.com A suite of free business programs. From word processing and presentation software to tools for taking notes in meetings, planning projects and creating databases.
6 Backpack
www.backpackit.com To-do lists, notes, ideas and calendar. Excellent for juggling projects and much more versatile than a ring folder.
7 GetNetWise
www.getnetwise.org All you need to know about keeping the net safe - protecting children, preventing spam, avoiding viruses and stopping others accessing your personal details.
8 DaFont
www.dafont.com More than 7,500 free fonts (for Mac and PC), so you can at last stop using Copperplate for your party invitations.
9 Pando
www.pando.com The superfast way to send large files over the web. Don't attach that family video to an email, Pando it instead.
10 FlipClips
www.flipclips.com Turn your home videos into animated flip books. Much more appealing than another DVD.

ENTERTAINMENT

11 Digital Spy
www.digitalspy.co.uk Entertainment, media and showbiz news. Plus, a surprisingly good forum for technology-related problems - a great place to sort out your broadband.
12 BBC iPlayer
www.bbc.co.uk/iplayer On-demand television and radio programmes from the BBC.